CEO Jim Fitzpatrick’s personal invite to the CBT Automotive Conference

Jim Fitzpatrick, CEO of CBT Automotive Network would like to personally invite auto dealers to the upcoming CBT Conference + Expo March 7 – 9th in CBT’s hometown of Atlanta Georgia. This year’s conference will focus on 4 key areas of your business. Digital and social marketing, sales, management, and leadership. Just like last year’s […]

Read more

CBT Interview with Brian Pasch, Founder of PCG Companies

CBT Founder/CEO Jim Fitzpatrick sat down with Brian Pasch, Founder of PCG Companies, to chat about his session at the 2017 CBT Automotive Conference. David will host a DealerTalks Session titled: Your Marketing KPIs Are Junk Without CPE. Brian Pasch is the founder of PCG Consulting Inc. In 2005 he founded PCG Digital Marketing. The […]

Read more

CBT Interview with Scott Meyer, Brofounder at 9 Clouds

CBT News Anchor Joe Gumm sat down with Scott Meyer, Brofounder (Brother + Cofounder) at 9 Clouds, to chat about his session at the 2017 CBT Automotive Conference. Scott will host a DealerTalks Session titled: Advanced Facebook Marketing: Conquest, CRM Connection & Dynamic Inventory Ads Scott Meyer is the brofounder (that’s brother+cofounder) of 9 Clouds […]

Read more

CBT Interview with Ilana Zur, Head of Business Dev. AutoLeadStar

CBT News Anchor Joe Gumm sat down with Ilana Zur, Head of Business Development at AutoLeadStar to chat about her session at the 2017 CBT Automotive Conference. Ilana will host a DealerTalks Session titled: Lead Capture vs. Engagement: What is the difference and why should you care? Ilana Zur leads Business Development and is a […]

Read more
Digital Marketing

Digital Marketing: 2016 was so yesterday.

2016 saw a lot of change in the automotive industry, and a lot of talk about the change. We heard about big transformations as dealerships shifted to a more digital business. We discussed, predicted, and began to change. 2017 has arrived and we’ve moved from future to past tense: no longer on the cusp of […]

Read more
Phil Sura

CBT News Interview with Conference Speaker Phil Sura

CBT News Anchor Joe Gumm sat down with Phil Sura, video marketing expert and speaker at the 2017 CBT Automotive Conference + Expo to chat about his breakout session. Phil will host a DealerTalks Breakout Session titled: Leveraging Video in the Automotive Retail World. Joe asked Phil the following Questions. Tune in to find out […]

Read more

How to Handle Your Handles: 5 Social Media Tips for Your Dealership

According to Advertising Age, consumers say that social media plays almost as big a role in purchasing decisions as television does. Which means that if your dealership isn’t active on social media, you could be missing out on potential business. If you want to increase your social media profile to attract new business or engage with […]

Read more

Call Monitoring – Alan Ram

Do your Managers listen to every sales call on call monitoring? I speak at a lot of Dealer 20 Group meetings, and this is a question I consistently ask the Dealers. The overwhelming majority of the time the answer I hear is a resounding “no”. I have even had General Managers tell me that they […]

Read more

Facebook Ads Can, and Must, Be Measured

It is often said that 50% of marketing works, you just don’t know which 50%. When it comes to Facebook ads, nothing could be further from the truth. Facebook ads can be measured down to which specific ad generated a specific lead or sale. For automotive dealers, attribution is essential to make decisions on how to […]

Read more

Say Hello to Unmarketing’s Scott Stratten

I am extremely pleased to announce Scott Stratten to our line-up of 2017 keynote speakers. I have been following what Scott refers to as his “Unpodcast” for years.  Scott is the President of Un-Marketing and he is one of the leading speakers in the world when it comes to helping audiences embrace the age of […]

Read more