Content marketing

Why On-Site Content Sets Your Dealership Apart

Your dealership spends a lot of time and energy converting leads. And with good reason: leads are key in lifting your sales. So you have chat and prequal and offers and specials– everything a potential customer could want. But a lot of dealers focus on converting leads and ignore the 95% of people on their […]

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ilana-interview

CBT Interview with Ilana Zur, Head of Business Dev. AutoLeadStar

CBT News Anchor Joe Gumm sat down with Ilana Zur, Head of Business Development at AutoLeadStar to chat about her session at the 2017 CBT Automotive Conference. Ilana will host a DealerTalks Session titled: Lead Capture vs. Engagement: What is the difference and why should you care? Ilana Zur leads Business Development and is a […]

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becky-interview

CBT News Interview with Conference Speaker Becky Chernek, F&I Expert

CBT News Anchor Joe Gumm sat down with Becky Chernek, automotive F&I expert and CBT News show host to chat about her DealerTalks session at the 2017 CBT Automotive Conference. Becky will host a DealerTalks Session titled: F&I Digital Retailing is Here, Should You Be. Joe asked Becky the following questions. Tune in to find […]

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CBT Interview with Dr. Nicole Lipkin

CBT News CEO Jim Fitzpatrick sat down with 2017 Keynote Speaker Dr. Nicole Lipkin to discuss her presentation at the 2017 CBT Conference + Expo. Dr. Nicole’s presentation, “Re-Generation in the Workplace: Leading & Managing Different Generations in the Workplace” is based on her book Y in the Workplace: Managing the ‘Me First’ Generation. Nicole’s aim at the conference […]

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CBT News – 06.27.16

7 Things Every Great Car Dealer Should Do We know at CBT News that your dealership’s success depends on your employees’ performance. And that performance depends in large part on your commitment to modeling these seven virtues. Management fads come and go, but some things just don’t change. The fundamental values of good leadership and […]

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