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CEO Jim Fitzpatrick’s personal invite to the CBT Automotive Conference

Jim Fitzpatrick, CEO of CBT Automotive Network would like to personally invite auto dealers to the upcoming CBT Conference + Expo March 7 – 9th in CBT’s hometown of Atlanta Georgia. This year’s conference will focus on 4 key areas of your business. Digital and social marketing, sales, management, and leadership. Just like last year’s […]

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Are You Getting The Most Out of Your Dealership Website?

As technology develops, driving traffic to your website can be daunting, especially if you’re trying to do this with a small team. Getting a handle on search engine optimization, paid marketing, social media and content development (just to name a few) can be overwhelming and time consuming. So how do you know all your hard work is paying off? […]

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The Weekly Conference Update

  Welcome to our first Weekly Conference Update. A video series intended to provide you with up-to-date information on the CBT Conference and Expo. I’m Karen Locadia, Director of Events for CBT Automotive Network. We at CBT News are over-joyed to be hosting our second annual conference right here in Atlanta from March 7th through the […]

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Interview with Kirk Manzo, CBT Automotive Conference Speaker

CBT News Anchor, Joe Gumm sits down with Kirk Manzo to discuss the upcoming CBT Automotive Conference and Expo. Kirk is Director of Global Training at Assurant Solution’s Vehicle Protection. He will be presenting at the 2017 conference from March 7th through the 9th. Drawing from his substantial experience in the the retail automotive industry, Kirk […]

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Facebook Ads Can, and Must, Be Measured

It is often said that 50% of marketing works, you just don’t know which 50%. When it comes to Facebook ads, nothing could be further from the truth. Facebook ads can be measured down to which specific ad generated a specific lead or sale. For automotive dealers, attribution is essential to make decisions on how to […]

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