Vice President of Sales
Eric Mercado has been an integral part of the team since 2007. In his current role as Vice President of Sales, he oversees the activities of the Force Marketing sales force and works to ensure the effectiveness of the firm’s direct mail, email and digital marketing campaigns.
He dedicates much of his energy and time to monitoring the products Force Marketing offers to clients, as well as tracking campaigns to determine the sales and profits they generate. He also oversees the consistent optimization of campaigns that is so critical to their success.