Owner and Managing Partner
Chip King spent his career in automotive retail from 1977 to 2008, holding every position in variable operations, including General Manager and Dealer Principal. Chip has had a special focus on the customer experience throughout his automotive experience. When Chip’s first General Manager told him that the phone on his desk would be the most important asset, he did not realize then how true that statement would be.
Chip’s passion is to bring vision to what was once invisible: the phones. After running a 20,000-piece advertising campaign at a store where he was the General Manager, Chip was determined to figure out the cause of the phones ringing, but cars not selling. After listening to call recordings, it was obvious as to why customers were not coming in and he began what is now known as CallRevu.
Chip is highly sought-after for many of the auto industry’s biggest and best dealer conferences because of his subject matter expertise. He is passionate about sharing his expertise with dealers and managers on how to correct the top profit leak in automotive retail: the phones.