Sales Strategy

David Martin “Sales Strategies for the Hyper-Informed Customer”


Grand Hall - DealerTalks Stage March 9, 2017 12:45 pm - 1:15 pm

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David Martin

Today’s hyper-informed, tech-savvy buyers are not merely looking to buy vehicles; they are looking to buy experiences. If you are not prepared to engage this new wave of “researchaholics,” who are more informed than ever about your products and services, then you are missing out on too many sales. This workshop will help attendees to ready themselves for the coming influx of informed buyers and identify specific strategies to appeal to them in today’s retail market. We will discuss who these buyers are, how they shop, what they want and ultimately how to make them happy.