Phil Sura will be joined by Peter Leto, Head of Retail Sales Google Automotive for this informative session on building your video strategy. Phil Sura will define the critical 5 components required to build your video strategy. Peter Leto will share Google’s perspective on each element. This session will focus on how automotive retailers can leverage video pre-roll, full motion inventory video and website video to drive sales and service. Time will be spent exploring format, call to action, and metrics that you should expect when building your video strategy. This is a tremendous opportunity to learn from two market leaders that will provide an overview for building your dealer video strategy.