Kate Andra “Forget the Funnel: Use Intent to Maximize Your PPC Efficiency”

Grand Hall - DealerTalks Stage March 7, 2017 2:15 pm - 2:45 pm

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Kate Andra

This session is all about how to make your paid search efforts more efficient and more effective. In it, you’ll learn how the marketing funnel and car-shopping has changed, and dealers and advertisers haven’t. You’ll also learn how to make small changes to your PPC ads, keywords, and landing pages that can greatly improve your overall ROI.