Eric Mercado “How to Leverage Data to Maximize Profits”

Grand Hall - DealerTalks Stage March 8, 2017 12:30 pm - 1:00 pm

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Eric Mercado

In this session, dealers will learn how to utilize data they already have access to in order to optimize their marketing strategy. They’ll learn how to use their DMS to increase their ROI across all measurable mediums, how to consolidate their vendors down to the ones that are the most efficient for their overall advertising objectives, and how to track everything in real-time for a streamlined marketing experience.