In this workshop, Aaron will go over the dos and don’ts of digital merchandising and you will have a firm understanding of best practices for optimizing their digital channels and inventory listings. Learn how to create effective Vehicle Description Pages (VPPs) to include thorough data and descriptions prospects are looking for. This includes the content to incorporate and how to organize it for the digital buyer. You will also learn how to increase the traffic and attractiveness of its inventory through creative multimedia use. Pictures and video can be valuable assets in closing a deal, especially for long-distance shoppers.