Content marketing

Why On-Site Content Sets Your Dealership Apart

Your dealership spends a lot of time and energy converting leads. And with good reason: leads are key in lifting your sales. So you have chat and prequal and offers and specials– everything a potential customer could want. But a lot of dealers focus on converting leads and ignore the 95% of people on their […]

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The Sales Strategy Experts That Set the CBT Conference & Expo Apart

According to renowned Chinese philosopher and author of the Art of War Sun Tzu, “Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.”  And while it’s been more than 2400 years since he wrote that, we think the saying can still be applied to the retail automotive […]

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Digital Marketing

Digital Marketing: 2016 was so yesterday.

2016 saw a lot of change in the automotive industry, and a lot of talk about the change. We heard about big transformations as dealerships shifted to a more digital business. We discussed, predicted, and began to change. 2017 has arrived and we’ve moved from future to past tense: no longer on the cusp of […]

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Engage Customers with Video Email

We all know communicating with customers is critical for your dealership’s success. It’s not only a matter of getting a customer’s attention but engaging them when you do. The web is flooded with emails and ads. It might be hard to imagine what more video mail can do to engage your customer when you might already have […]

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Why Early Stage Shoppers Will Help Your Dealership Win – Ilana Zur

Early-stage shoppers are an elusive bunch. They’re in-market, browsing your site for critical information. But they’re not ready to buy, and will bounce at the slightest distraction. This is not the case with later stage shoppers, or soft-stage leads. These customers are further along the buying cycle, which makes them more proactive. They are willing […]

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Call Monitoring – Alan Ram

Do your Managers listen to every sales call on call monitoring? I speak at a lot of Dealer 20 Group meetings, and this is a question I consistently ask the Dealers. The overwhelming majority of the time the answer I hear is a resounding “no”. I have even had General Managers tell me that they […]

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