We’re proud to have a diverse array of speakers lined up for the 2017 CBT Conference & Expo. These experts in their respective fields will offer dynamic, fresh perspectives to an array of the most important aspects of the automotive industry, including Leadership & Management, Digital Marketing, F&I, Fixed-Ops, BDC, Customer Experience, and much more.
In Part 3 of our series on What Sets the CBT Conference & Expo Apart from Other Conferences, we’ll introduce you to the Marketing experts that will lead dynamic breakout sessions and what you can look forward to learning from them in March.
Eric Brown is a respected expert in the industry who has joined LotLinx as President of their new subsidiary, LotLinx Media Holdings. Eric has extensive experience in building high-growth companies in media, Internet technology, and automotive verticals. As well as providing his expertise on data-driven retail intelligence on Fox News, Eric has also been a contributor to several leading publications including Automotive News, Forbes, The Wall Street Journal, and USA Today. His session, “How to Turn Up Inventory Turn”, will focus on the use of passive and active digital media strategies that will accelerate your sales volume against market ups or downs.
Phil Sura is VP of Sales at UnityWorks, a media agency that focuses on using innovative video marketing to provide their clients with a complete merchandising experience. Phil has unparalleled experience in the areas of video and dealerships and even spearheaded the creation of the VIN video walkaround product. His session, “Leveraging Video in the Automotive Retail World”, will give automotive retailers information on how to leverage video pre-roll, full motion inventory video, and website video to boost sales and service.
Glenn Pasch is CEO of PCG Companies and a best-selling author who has more than 25 years of experience working with clients to develop new strategies to help their businesses become more successful. He has delivered keynotes and workshops across the globe on a wide variety of topics including digital marketing strategy, business leadership, connected marketing, and the customer experience. Don’t miss his session, “Unlock the Power of Connected Marketing”, where you’ll learn invaluable strategies to maximize your marketing dollars by seeing
There’s still time to get your tickets to the 2017 CBT Conference & Expo. Don’t miss your chance to see these speakers in person. Buy your tickets now.
Jessica Gross, Marketing Assistant at CBT Automotive Network. Learn more about Jessica in her team profile page.