Content marketing

Why On-Site Content Sets Your Dealership Apart

Your dealership spends a lot of time and energy converting leads. And with good reason: leads are key in lifting your sales. So you have chat and prequal and offers and specials– everything a potential customer could want. But a lot of dealers focus on converting leads and ignore the 95% of people on their […]

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A Personal Message from Brian Pasch

  Join Brian Pasch, Founder of PCG Companies at the 2017 CBT Automotive Conference. Brian will host a DealerTalks Session titled: Your Marketing KPIs Are Junk Without CPE. As dealers shift more of their marketing investments to online strategies, they need to rethink how to measure what is really working to increase sales and profits. […]

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CBT Interview with Brian Pasch, Founder of PCG Companies

CBT Founder/CEO Jim Fitzpatrick sat down with Brian Pasch, Founder of PCG Companies, to chat about his session at the 2017 CBT Automotive Conference. David will host a DealerTalks Session titled: Your Marketing KPIs Are Junk Without CPE. Brian Pasch is the founder of PCG Consulting Inc. In 2005 he founded PCG Digital Marketing. The […]

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CBT Interview with Scott Meyer, Brofounder at 9 Clouds

CBT News Anchor Joe Gumm sat down with Scott Meyer, Brofounder (Brother + Cofounder) at 9 Clouds, to chat about his session at the 2017 CBT Automotive Conference. Scott will host a DealerTalks Session titled: Advanced Facebook Marketing: Conquest, CRM Connection & Dynamic Inventory Ads Scott Meyer is the brofounder (that’s brother+cofounder) of 9 Clouds […]

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CBT Interview with Keynote Speaker Scott Stratten

CBT CEO Jim Fitzpatrick recently sat down with 2017 Keynote Speaker Scott Stratten to discuss his presentation at the 2017 CBT Conference + Expo. Scott’s presentation, “The Age of Disruption: Everything has Changed and Nothing is Different” is based on his Best Selling book UnMarketing. The book UnMarketing shows you “how to unlearn the old ways and consistently attract and […]

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CBT Interview with Eric Brown, President LotLinx

CBT News Anchor Joe Gumm sat down with Eric Brown, President of LotLinx Media Holdings, to chat about his session at the 2017 CBT Automotive Conference. Eric will host a DealerTalks Session titled: How to Turn Up Inventory Turn Eric Brown is a respected industry expert who has joined LotLinx as President of their new […]

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The Marketing Experts That Set the CBT Conference & Expo Apart

We’re proud to have a diverse array of speakers lined up for the 2017 CBT Conference & Expo. These experts in their respective fields will offer dynamic, fresh perspectives to an array of the most important aspects of the automotive industry, including Leadership & Management, Digital Marketing, F&I, Fixed-Ops, BDC, Customer Experience, and much more. […]

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Digital Marketing

Digital Marketing: 2016 was so yesterday.

2016 saw a lot of change in the automotive industry, and a lot of talk about the change. We heard about big transformations as dealerships shifted to a more digital business. We discussed, predicted, and began to change. 2017 has arrived and we’ve moved from future to past tense: no longer on the cusp of […]

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Engage Customers with Video Email

We all know communicating with customers is critical for your dealership’s success. It’s not only a matter of getting a customer’s attention but engaging them when you do. The web is flooded with emails and ads. It might be hard to imagine what more video mail can do to engage your customer when you might already have […]

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