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How Important is Your Email Subject Line?

It is clear that what you put in your subject line is important but what’s not always apparent is how successful your subject line will be at motivating your recipient to open it. The good people at Mail Chimp have used their email expertise to compile a list of most successful and least successful subject […]

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Interview with Kirk Manzo, CBT Automotive Conference Speaker

CBT News Anchor, Joe Gumm sits down with Kirk Manzo to discuss the upcoming CBT Automotive Conference and Expo. Kirk is Director of Global Training at Assurant Solution’s Vehicle Protection. He will be presenting at the 2017 conference from March 7th through the 9th. Drawing from his substantial experience in the the retail automotive industry, Kirk […]

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How to Handle Your Handles: 5 Social Media Tips for Your Dealership

According to Advertising Age, consumers say that social media plays almost as big a role in purchasing decisions as television does. Which means that if your dealership isn’t active on social media, you could be missing out on potential business. If you want to increase your social media profile to attract new business or engage with […]

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CBT Automotive Conference Testimonials

The CBT Automotive Conference + Expo is the most information packed event in retail automotive. Covering every aspect of the dealership; our take-aways, speakers, trainers, vendors and hospitality are second to none. Don’t just take our word for it, check out some of our attendee testimonials below and do something great for your dealership in 2017.       […]

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Why Early Stage Shoppers Will Help Your Dealership Win – Ilana Zur

Early-stage shoppers are an elusive bunch. They’re in-market, browsing your site for critical information. But they’re not ready to buy, and will bounce at the slightest distraction. This is not the case with later stage shoppers, or soft-stage leads. These customers are further along the buying cycle, which makes them more proactive. They are willing […]

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Video Marketing is Easier Than You May Think

We’ve all been hooked by a viral video before, whether it’s a talking camel or the “most interesting man in the world.”  And you’ve probably wondered how great it would be if you could create that level of buzz for your own business.  While there’s no magic formula to creating a video that goes viral, here […]

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Make Your Booth Stand Out Against the Crowd

On a crowded expo floor, it can be easy for your booth to blend in. But if you want to make your space stand out at the 2017 CBT Conference, there are lots of ways to attract visitors. Here are a few ways to set your exhibit apart from everyone around you:     Swag […]

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Conference Networking Tips

Attending a conference is a great opportunity to gain insight and inspiration from industry leaders and colleagues.  Being at the conference also provides the unique opportunity to network within your industry. It’s important to be interesting and memorable. Sharing the mutual experience of attending the conference automatically gives you something to talk about with the […]

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CBT Interview with Dr. Nicole Lipkin

CBT News CEO Jim Fitzpatrick sat down with 2017 Keynote Speaker Dr. Nicole Lipkin to discuss her presentation at the 2017 CBT Conference + Expo. Dr. Nicole’s presentation, “Re-Generation in the Workplace: Leading & Managing Different Generations in the Workplace” is based on her book Y in the Workplace: Managing the ‘Me First’ Generation. Nicole’s aim at the conference […]

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