CBT Interview with Keynote Speaker Scott Stratten

CBT CEO Jim Fitzpatrick recently sat down with 2017 Keynote Speaker Scott Stratten to discuss his presentation at the 2017 CBT Conference + Expo. Scott’s presentation, “The Age of Disruption: Everything has Changed and Nothing is Different” is based on his Best Selling book UnMarketing. The book UnMarketing shows you “how to unlearn the old ways and consistently attract and […]

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The Sales Strategy Experts That Set the CBT Conference & Expo Apart

According to renowned Chinese philosopher and author of the Art of War Sun Tzu, “Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.”  And while it’s been more than 2400 years since he wrote that, we think the saying can still be applied to the retail automotive […]

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CBT Interview with Eric Brown, President LotLinx

CBT News Anchor Joe Gumm sat down with Eric Brown, President of LotLinx Media Holdings, to chat about his session at the 2017 CBT Automotive Conference. Eric will host a DealerTalks Session titled: How to Turn Up Inventory Turn Eric Brown is a respected industry expert who has joined LotLinx as President of their new […]

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The Technology Experts That Set the CBT Conference & Expo Apart

Like lots of other aspects of the retail automotive industry, technology is constantly changing.  At the 2017 CBT Conference, we’ll be featuring the top trainers in the industry over the course of the three-day event.  Here is what you can expect to learn from the technology experts that will be speaking at the conference in […]

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The Management Experts That Set the CBT Conference & Expo Apart

Anyone who’s ever had a bad manager knows the importance of good managing.  That’s why we’ve assembled a line-up of the top management experts in the auto industry to speak at the 2017 CBT Conference & Expo. Whether you’re looking for new tips and tricks to lead your team or advice on how to move […]

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The Marketing Experts That Set the CBT Conference & Expo Apart

We’re proud to have a diverse array of speakers lined up for the 2017 CBT Conference & Expo. These experts in their respective fields will offer dynamic, fresh perspectives to an array of the most important aspects of the automotive industry, including Leadership & Management, Digital Marketing, F&I, Fixed-Ops, BDC, Customer Experience, and much more. […]

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CBT News Interview with Conference Speaker Becky Chernek, F&I Expert

CBT News Anchor Joe Gumm sat down with Becky Chernek, automotive F&I expert and CBT News show host to chat about her DealerTalks session at the 2017 CBT Automotive Conference. Becky will host a DealerTalks Session titled: F&I Digital Retailing is Here, Should You Be. Joe asked Becky the following questions. Tune in to find […]

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Digital Marketing

Digital Marketing: 2016 was so yesterday.

2016 saw a lot of change in the automotive industry, and a lot of talk about the change. We heard about big transformations as dealerships shifted to a more digital business. We discussed, predicted, and began to change. 2017 has arrived and we’ve moved from future to past tense: no longer on the cusp of […]

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Customer Experience

Improving Customer Experience in Your Service Lounge

Gone are the days that dealerships could throw a few chairs in an open space, install a coffee machine and call it a service lounge. As competition increases, attention to customer experience becomes increasing important. You want your customer to feel comfortable and cared for while at your dealership. The service waiting lounge is where your customer will probably […]

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