According to renowned Chinese philosopher and author of the Art of War Sun Tzu, “Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.” And while it’s been more than 2400 years since he wrote that, we think the saying can still be applied to the retail automotive industry. That’s why we’ve included a line-up of sales strategy experts to speak at the 2017 CBT Conference and Expo.
David Lewis is President of David Lewis & Associates and has been training dealers, managers, and salespeople for more than thirty years. He’s also the author of five books, including The Secrets of Inspirational Selling, Understanding the Customer, and Common Mistakes Automotive Salespeople make. In his session, titled “The Formula for Creating Gross”, David will explain to attendees how to navigate even the most competitive markets to negotiate deals that will increase both sales and profits.
David Martin is the President of The Mar-Kee Group, one of the nation’s leading automotive sales training companies. He’s authored dozens of articles and sales and management training based on his more than 39 years of retail sales, management, and training experience. His session, “Sales Strategies for the Hyper-Informed Customer” will explore how to engage today’s hyper-informed, tech-savvy buyers and identify specific strategies to appeal to this demographic in today’s retail market.
In 2004, Cory Mosley founded Mosley Automotive, a nationally recognized sales strategy and training company. Since then, he has worked with hundreds of small business owners and thousands of sales professions to help overcome challenges facing their businesses and build his own multi-million dollar business. In his session, “5 Strategies to Master Progressive Retailing”, Cory will share his tips to help auto dealers embrace new strategies to increase online sales by strengthening processes, improving customer communications, and providing progressive training.
Don’t miss your chance to see these speakers and more in person. Buy your tickets for the 2017 CBT Conference & Expo now.
Jessica Gross, Marketing Assistant at CBT Automotive Network. Learn more about Jessica in her team profile page.